Astronauts at control room consoles, measurement data on the wall

Data your advertising can trust.

Snowetic verifies, fixes and monitors advertising data: measurement, product data and reporting. Snowetic processes reporting data in the EU under an agreed data processing agreement.

Request a quote How Snowetic works

Advertising automationis exactly as goodas the data you give it.

Google says it sold this.Meta says it sold the same.How much did the store actually sell?

If measurement is wrong, the algorithm optimizes for the wrong result. If product data is wrong, the right products do not reach advertising. If reporting calculates results differently from the business, budget decisions are based on the wrong number.

  1. 01The algorithm decides where the ad budget goes.Feed it wrong data and it makes wrong decisions faster.Snowetic keeps the whole chain in order: what advertising sees, what it can show and which number decisions are based on.
  2. 02When the numbers change, you need to know whether the business changed or the measurement broke.When measurement changes, Snowetic shows the change.
  3. 03A cookie refusal does not automatically mean that data collection stopped.Snowetic checks what is actually sent.
  4. 04Measurement often breaks silently.Snowetic keeps monitoring it after changes.
  5. 05A product that does not reach advertising cannot sell through advertising.Snowetic finds the dropped products and fixes them.

One data chain from measurement to sales.

Snowetic keeps the three critical data layers of advertising in order: measurement, product data and reporting. Snowetic makes sure that product identifiers match automatically across the feed, the tags and the fields of each advertising channel. Together they form one chain from measurement to products, advertising and actual sales.

  • Measurement the algorithm can trust.

    Snowetic Measure

    Snowetic Measure keeps advertising measurement in order so that purchases and values reach the selected advertising channels and analytics once, with the right identifier and in line with the visitor's choice. Measurement is verified from real network traffic at launch, after changes and continuously.

  • Product data advertising can trust.

    Snowetic Feed

    Get your products into advertising. And keep them there. Snowetic Feed finds the products that are left out of advertising because of disapprovals, missing attributes, identifier errors or price and availability mismatches. It explains the reason in plain language and fixes the feed to meet the advertising channel's requirements.

  • Results leadership can trust.

    Snowetic Report

    Advertising results against actual sales. Ad platform attribution is shown separately, and the online store's actual sales are the reference point. Every number has one definition and one source. The report and the monthly summary are produced without manual work, and the numbers are fetched every night. The same number every month.

Verified, not assumed.

Snowetic does not infer the condition of the data from settings. It looks at what actually happens, shows the evidence, fixes measurement and product data, and gives you instructions for fixing the website.

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Checked.

Measurement, product data and reporting are checked from real network traffic and from your accounts. Behind every finding is evidence you can verify yourself.

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Fixed.

A deviation is fixed where it occurs: in measurement and in the feed. Every change is written to the change log and can be restored.

A control room wall with a world map and status displays

Monitored.

The check is repeated at launch, the next day, a week later and from then on. When a change to the site, the tags or the settings breaks what worked before, Snowetic shows the change. The weekly report tells you what was checked and what was fixed.

What Snowetic promises.

The data given to advertising is checked, deviations are fixed and the data chain is monitored continuously.

When measurement changes, Snowetic shows the change. When a product drops out of advertising, Snowetic finds it. When ad platform numbers differ from actual sales, the difference is shown, not hidden inside a single number.

Snowetic does not guess marketing results, does not promise a specific ROAS and does not issue a compliance certificate.

Processing in the EU, subprocessors named, a data processing agreement included in the subscription. Every change leaves a log that can be shown to your data protection officer. In Consent and Guard checks, the analysis runs in your browser, and nothing is sent anywhere.

An astronaut looks up from the console

Request a quote.

Snowetic is software delivered as a subscription. Tell us about your advertising and your online store. Based on that, we define the Snowetic setup that keeps your advertising data in order and prepare a quote for you.

Request a quote